Reading List:
Stumbling On Happiness - Daniel Gilbert
Freakonomics - Stephen Dubner and Steven Levitt
Why We Love - Helen Fisher's Blog
The Gift of Fear -Gavin De Becker
These books all have one thing in common. They challenge what we call 'common sense' and prove that 'sense' is not 'common' or well known, or even known. They give insight into the hidden desires that motivate people, and explanations regarding the irrational methods humans use to make decisions. I have a feeling that on of Edward Bernays' books may soon be my next addition to the list.
I would group Daniel Gilbert's and Steven Levitt;s minds together for their sense of humor, and I would group Gavin De Becker's mind with Helen Fisher's mind in that its more academic and a study of human nature. I think Gilbert and Levitt both study human nature but consider themselves to be apart of it as well. Whereas De Becker and Fisher look at humans as subjects. I agree with both the mentalities.
Saturday, May 10, 2008
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